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💡 3-Minute Brand Triage Test


⚡ Built for Founders, Brand Owners, and Strategic Leaders who want to understand how their brand really performs — and where it's leaking value.

SECTION 1: Consumption Patterns & Competitive Leakage

How well do you track what your customers and non-customers are doing — and why?

1. Do you know how much your customers are spending with competitors or alternatives in your category?
Yes
No
Not sure
2. Do you understand why your customers are choosing those competitors or alternatives?
Yes
Somewhat
No
3. Do you know how much non-customers are spending with your competitors or alternatives in your category?
Yes
No
Not sure
4. Do you understand why those non-customers are choosing competitors or alternatives instead of your brand?
Yes
Somewhat
No
5. Do you know how much of your revenue or profit is directly driven by brand strength?
Yes — we have an estimate
No — but we’re trying to figure it out
Not sure at all
6. Do you know how much of your current sales or market share is driven by brand preference — rather than price, convenience, or distribution?
Yes — we’ve measured it
Rough estimate only
Not sure

SECTION 2: Differentiation & Perception

Are you clear about what your brand stands for — and whether others are too?

7. How confident are you that your customers appreciate what makes your brand different?
Very confident
Somewhat confident
Not confident at all
8. When was the last time you audited how your customers or competitors perceive your brand?
Within the last 6 months
More than a year ago
Never / Not sure

SECTION 3: Metrics, Attribution & Forecasting

Are you measuring what matters — and tying it to your business outcomes?

9. Do you currently track both financial and non-financial brand metrics (e.g. satisfaction, retention, reach, NPS)?
Yes
Only non-financial metrics
No / Not sure
10. Are you trying to attribute your bottom line to your brand-building efforts?
Yes
Not yet — but we want to
No
11. Are you struggling to demonstrate your brand’s contribution to your organization’s overall enterprise value?
Yes
No
Not sure
12. Are you looking for a predictive analysis tool to inform your future branding or capital outlay decisions?
Yes — urgently
Interested — but not ready yet
Not sure

Need help answering these questions? 👉 Chat with our Brand Strategy GPT

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